SEALY
SEALY MATTRESSES
AMERICA’S #1 MATTRESS BRAND
We built Sealy’s brand anthem video from a scratch sheet of paper (see below). Hook has ideated, conceptualized, scripted, cast, directed, and produced literally thousands of visual assets and content for the global bedding brand.
From silhouetted on-stage ecommerce photography to heroic styled rooms, we have done it, and we have brought them to all market over the last few years. As matt lines, technology, and designs constantly change, we have been there to spread the message. Here are just a few examples of video and photography used in web, advertising, and promotional marketing around the world.
It’s not just Sealy, but the extension of brands: Stearns & Foster, Cocoon, and others.
SEALY BRAND ANTHEM
As the creative agency, Hook conceptualized, storyboarded, scripted, scouted, produced and directed this encapsulating short film brand piece for the largest manufacturer of bedding products in the world. Filmed across 5 states, this is the flagship video content for the brand globally.
This is about the people, the folks who work their day shifts, so you can enjoy your night shift.
Sealy, American made since 1881.
SEALY GLOBAL BRAND CONTENT
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COCOON BY SEALY
The disruptor brand to that’s taking the market by storm. Product photography and videos.
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LIFESTYLE PHOTOGRAPHY
Select lifestyle photography from the latest projects with Sealy mattresses. On-location shoots, ideation, casting, photography to post production execution.
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PRODUCT PHOTOGRAPHY & VIDEO
We’ve shot thousands of Sealy beds for the brand. From features and benefits videos, to silhouetted and styled room photography.